Campaign management was handled for various platforms like goggle adwords, bing adwords and other 3rd party ad management sites. Ad campaign management which was included follow elements,
Ad creation
Keyword analysis
Keyword target
CPC, CTR analysis
Landing page optimization
Negative keyword analysis
Campaign management which was done by our marketing team which have 1000+ campaign handled already. Team not only provide the technical support for the campaign management we have fundamental analysis for the platform and market field. Because campaign not only related to keywords and optimization it also have value with end user experience. So we already make fundamental analysis with the required platform.
Campaign reports are generated based on,
CPC
CTR
Conversion rate